Newsmax is launching a new weekly program featuring President Donald Trump, the network announced Thursday, with the premiere episode of "Big Beautiful Trump Show" scheduled to air Sunday evening. The show marks Trump's most regular television commitment since returning to the White House and represents Newsmax's latest effort to compete with Fox News for conservative viewers.

Trump Deepens Newsmax Partnership

The program will air weekly on Sundays, giving Trump a dedicated platform to communicate directly with his base during the final two weeks of the midterm campaign. Newsmax executives described the show as offering the president an opportunity to discuss policy achievements, preview upcoming initiatives, and share his perspective on political developments without the filtering typical of traditional news interviews.

The network has emerged as a significant competitor to Fox News among Trump-aligned conservatives, with its stock price surging more than 2,200% since its New York Stock Exchange debut earlier this year. The BBC reported that Newsmax shares, originally priced at $10, reached $233 by the end of their second trading day, reflecting investor confidence in the network's growth trajectory.

Sunday Night Slot Targets Conservative Audience

Placing the program on Sunday evenings positions it to capture viewers seeking political commentary heading into the work week, and the timing allows Trump to set the narrative for Monday morning news coverage. Political analysts expect the show will function as a message amplification vehicle for Republican midterm efforts, giving Trump a weekly forum to rally supporters and criticize Democratic opponents.

Newsmax has seen dramatic viewership increases by embracing Trump more aggressively than competitors, including featuring personalities who echo the president's positions on election integrity, immigration enforcement, and media bias. The network's rise has been described as the first serious threat to Fox News Channel's dominance of conservative television audiences in two decades.

Media Strategy Blurs Campaign and Governing

The "Big Beautiful Trump Show" title references Trump's frequent use of the phrase to describe his policy agenda, campaign rallies, and border wall proposals. Critics argue the program blurs the line between official presidential communications and campaign activities, particularly given its debut during the final stretch of midterm elections where Trump has actively endorsed candidates and held campaign rallies.

White House officials have not clarified whether taxpayer-funded staff will support production of the program or whether it will be treated as a purely personal media venture. The arrangement raises questions about how Trump's television commitments will be balanced with official duties, especially if the show becomes a weekly fixture extending beyond the midterm election cycle.

Newsmax representatives emphasized that the program will offer Americans unfiltered access to the president's thinking, a selling point that resonates with conservatives frustrated by what they view as hostile coverage from mainstream media outlets. The show's success could influence how future presidents engage with friendly media platforms to bypass traditional press coverage.